The short answer
It is worth it when the real cost of a won job is small against the job. The rule of thumb from a tradie-marketing trainer: under 20% of your average job value is profitable, over 35% is not worth it, and the band between is borderline. On hipages that number is the plan price plus credits, divided by the jobs you actually win.
The platform-average tradie turns around 1 in 5 quotes into a job; strong ones 1 in 3; weak ones 1 in 8 or worse. At $25 to $80 a lead that puts the real cost of a booked job at $150 to $400 before the subscription, so a small call-out rarely pays and a large install or renovation usually does.
hipages cost per won job calculator
Pick the plan, type what a lead costs you in credits (it is printed on each job in the hipages app) and how often a quote turns into a job. The tool divides the plan price by the jobs that buys. GST is on top of every hipages figure.
$178 per won job on hipages
- Advanced plan, 310 credits a month (plus GST)
- $249 a month
- Leads the allowance buys at 42 credits each
- 7
- Subscription cost per lead
- $36
- Jobs won a month at 1 in 5
- 1.4
- hipages cost per won job
- $178 (22% of a $800 job)
- WTD pay-per-lead at $25 a lead, same win rate
- $125 per won job (16%)
- WTD exclusive territory
- $250 a month flat, every lead in the territory included
Between 20% and 35% of the job: borderline. Credits per lead and the win rate are yours to set: hipages prices each lead in credits that move with demand, and only your own history tells you how often a quote becomes a job.
Win-rate presets are the 1 in 8, 1 in 5 and 1 in 3 benchmarks from the cited guide; the credits-per-lead default is the lower of the 42 to 75 credits one reviewer reports. hipages does not publish a dollar price per lead, so the only true inputs are your own.
The three numbers that decide it
- Credits per lead. hipages prices each lead in credits that move with trade, location, job size, urgency and demand, and the price can change daily, weekly or monthly. The number is on each job in the app. One reviewer saw it go from about 42 to 75 credits in a year.
- Your win rate. Up to three businesses get each lead, so the first to call wins a large share. The platform average is around 1 in 5; strong tradies hit 1 in 3; weak ones sit at 1 in 8.
- Your average job value. A cost per won job under 20% of it is profitable, over 35% is not.
When hipages is worth it
- High-value jobs. The same $150 to $400 per booked job is a rounding error on a renovation and most of the margin on a call-out.
- A complete profile and a review habit. Most profiles are only 30 to 60% complete; the cited guide credits finishing yours with a material lift in conversion.
- One channel of several. A tradie who can walk away at renewal keeps the pricing honest.
When it is not
- Low-value, fast call-outs where three tradies race for one lead.
- A win rate of 1 in 8 or worse. At that rate every won job carries the credits of seven lost ones.
- You cannot sit out a 12-month renewal. Cancelling mid-term can make the remaining fees fall due; hipages admitted to the ACCC that it likely engaged in misleading conduct over how its automatic renewals were disclosed between October 2018 and January 2022 and gave a court-enforceable undertaking, so the terms are clearer now, but the renewal is still automatic.
What tradies say
hipages scores 3.7 out of 5 across 9,398 reviews on ProductReview.com.au and 3.3 out of 5 from 1,442 on Trustpilot, as checked on 10 October 2026. The recurring complaints are lead quality, credits that cost more over time and the renewal; the recurring praise is volume in busy metro categories.
Frequently asked questions
Is hipages worth it for a plumber or electrician?
For call-outs priced in the low hundreds, rarely: a real cost per booked job of $150 to $400 is most of the margin. For installs and larger jobs, often yes, if you win 1 in 3 quotes or better.
What win rate do I need on hipages?
The platform average is around 1 in 5. The cited guide puts strong tradies at 1 in 3 and weak ones at 1 in 8 or worse; the calculator on this page shows what each does to your cost per won job.
Can I try hipages without a contract?
Not really. Membership starts on a 6-month introductory term and auto-renews for 12 months at a time, with a seven-day window to cancel when you join or renew if you have not accepted a lead.
If the sums above say hipages costs more per won job than you want to pay, WTD pay-per-lead is the other model: from $25 a lead, SMS-screened, no subscription, and a maximum of two tradies see each job. Or claim a territory outright for $250 a month, first month free, cancel anytime.
Apply for pay-per-lead →Sources
Figures are as published by the sources below on the dates shown. hipages prices its leads in credits that change with demand, and its plans and terms change too; the hipages app and contract are the only current source for your own numbers. WTD figures are from our own tradie page. Checked against these pages in October 2026:
- hipages Alternatives for Australian Tradies (2026): What hipages Costs, and Every Other Option (backontools.com.au) · www.backontools.com.au/best-hipages-alternative-tradies-australia
- hipages Cost 2026: 4 Packages, $139 to $649 | KINGTRADIE (kingtradie.com) · kingtradie.com/hipages-review/
- Is HiPages Worth It for Tradies in 2026? The Honest Answer (20minutemarketing.com.au) · www.20minutemarketing.com.au/blog/is-hipages-worth-it
- hipages Group raises core plan prices 8%, boosts monthly lead credits - Jul 6, 2026 · PricingSaaS Pulse (pricingsaas.com) · pricingsaas.com/companies/hipagesgroup/diffs/2026W28
- Lead Generation For Tradies - Pay Per Lead, Exclusive | WTD (whatsthedamage.com.au) · whatsthedamage.com.au/tradies/