Updated November 2026· Independently researched·14 min read
Melbourne real estate agent costs in 2026: most agents charge 2%–3% of the sale price in commission, and the seller pays for marketing on top, $2,000–$10,000 per sale campaign for a standard home, with styling at $2,000–$8,000 and an external auctioneer at $500–$700 per auction.
Selling a home in Melbourne through an agent costs two things on our national figures: the agent’s commission, which most agents set at 2%–3% of the sale price, and a marketing campaign the seller pays for, $2,000–$10,000 for a standard home. Styling a home for sale adds $2,000–$8,000, and an external auctioneer $500–$700 per auction. Inside the campaign, professional photography runs $300–$800 per property, a standard portal listing $150–$1,500 and listing copywriting $110–$250. Commission and fees are negotiated with the agent and set out in writing before the sale starts, so ask for every amount on paper and check whether GST is included.
Quick answerMelbourne real estate agent costs in 2026: commission of 2%–3% of the sale price for most agents, a vendor-paid marketing campaign of $2,000–$10,000, property styling at $2,000–$8,000 and an external auctioneer at $500–$700 per auction. Get free Melbourne quotes →
Detailed Pricing — Real Estate Agent Cost in Melbourne 2026
Tier
Typical fee
What it covers
Sale commission (most agents)
2%–3% of the sale price
Negotiated with the agent and written into the agency agreement. Check whether GST is included.
Vendor-paid marketing campaign (standard home)
$2,000–$10,000 per sale campaign
Portal listings, photography, signboard and copy. Paid by the seller on top of commission.
Property styling (home staging) for sale
$2,000–$8,000 per property
Furniture and styling hired for the campaign.
External auctioneer
$500–$700 per auction
Where the agency brings in an auctioneer for auction day.
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Prices verified November 2026 · Cross-referenced against 90+ Australian pricing sources · See methodology
What Moves the Real Estate Agent Cost in Melbourne
Commission rate. Most agents charge 2%–3% of the sale price, so the dollar amount moves with the price the home sells for. Ask for the rate in writing and work out what it comes to at your expected price before you sign.
The marketing campaign. The seller usually pays for marketing on top of commission: $2,000–$10,000 per sale campaign for a standard home. A campaign is built from parts, so ask for each one priced: photography at $300–$800, a standard portal listing at $150–$1,500 and listing copywriting at $110–$250.
Styling. Styling a home for sale adds $2,000–$8,000 per property, set by how many rooms are dressed and for how long the furniture stays.
Auction or private sale. An auction campaign can bring in an external auctioneer at $500–$700 per auction. Ask whether the auctioneer is in the agency’s fee or billed to you.
The rules in Victoria. An agent in Victoria who shares commission with anyone outside their agency must tell you before you sign the authority, and a property can be auctioned for a fee only by an estate agent, an agent’s representative or an accredited auctioneer.
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How to Keep the Real Estate Agent Cost Sane in Melbourne
1
Ask two or three agents for a written appraisal and a written fee proposal, and compare the commission as a dollar figure at the same expected sale price.
2
Ask for the marketing campaign itemised, so you can see what photography, the portal listing and copywriting each cost and drop what you do not need.
3
Ask what you pay if the home does not sell, and when each amount falls due.
4
If the home goes to auction, ask whether the auctioneer is included or billed to you.
5
Check the agent’s licence or registration with your state regulator before you sign the agency agreement.
6
Read the agreement for the term, how either side can end it and what is payable if you sell privately during it.
This guide is general information, not legal or financial advice. Figures are typical ranges compiled from published Australian sources in 2026 and are not a quote; confirm every fee with the agent in writing before you sign.
Real Estate Agent Cost in Melbourne by Service
Quick answerIn Melbourne the cost splits into the agent’s commission, 2%–3% of the sale price for most agents, and the costs the seller pays on top: marketing at $2,000–$10,000 per sale campaign, styling at $2,000–$8,000 and an external auctioneer at $500–$700 per auction.
Read the commission as a percentage of a price nobody knows yet: the dollar figure is set on the day the home sells. Ask each agent to write the rate down and to show what it comes to at the price they expect, so two proposals in Melbourne can be compared on the same number.
The other rows are costs you control. A campaign of $2,000–$10,000 covers the listing and the material that sells the home, styling at $2,000–$8,000 is optional, and an external auctioneer at $500–$700 applies only to an auction. Inside the campaign, professional photography is $300–$800 per property, a standard portal listing $150–$1,500 and listing copywriting $110–$250.
Real Estate Agent Cost in Melbourne: What the Quote Should Include
An agent’s proposal in Melbourne should read like a price list, not a pitch. Ask for every line in writing before you sign the agency agreement.
The commission rate, with what it comes to in dollars at the expected sale price, and whether GST is included
The marketing campaign itemised: photography ($300–$800 on our figures), the portal listing ($150–$1,500), copywriting ($110–$250) and anything else, with the total
Whether marketing is payable if the home does not sell, and when each amount falls due
Styling, if it is offered: what is included and its price ($2,000–$8,000 on our figures)
For an auction, whether an external auctioneer is used and who pays ($500–$700 on our figures)
The term of the agreement, how either side ends it and the notice given
Any rebates, discounts or commissions the agent receives from suppliers they use for your campaign
Frequently Asked Questions
How much does a real estate agent cost in Melbourne?
Most agents charge 2%–3% of the sale price in commission on our national figures. The seller usually pays for marketing on top, $2,000–$10,000 per sale campaign for a standard home, plus styling at $2,000–$8,000 and an external auctioneer at $500–$700 if the home goes to auction.
Is real estate agent commission negotiable in Melbourne?
Yes. In Victoria the agent must tell you that commission and expenses are negotiable before you sign the sale authority. Ask for the rate and the marketing costs in writing from more than one agent.
Who pays for marketing when selling a house?
Usually the seller, on top of the agent’s commission. Our Melbourne table puts a vendor-paid campaign for a standard home at $2,000–$10,000. Ask whether it is payable if the home does not sell.
How much does real estate photography cost?
Professional photography for a sale listing is $300–$800 per property in our Melbourne table. Listing copywriting is $110–$250 per listing, and a standard portal listing $150–$1,500.
How much does home staging cost when selling?
Styling a home for sale is $2,000–$8,000 per property in our Melbourne table, set by how many rooms are dressed and how long the furniture stays.
How much does an auctioneer cost?
An external auctioneer is $500–$700 per auction in our Melbourne table. Before you agree to an auction campaign, ask whether the auctioneer is in the agency’s fee or billed to you.
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